AI sales assistant for online shops

Shop by asking.

Your customers stop searching and filtering. They ask — and Instora takes them to the product, answers their questions and completes the order. In one conversation.

Try the demo shop ↗ Book a demo for your shop

A real WooCommerce shop running Instora — open the chat and ask anything. Watch the video (2 min)

Instora AI shop assistant
INFO NETWORK d.o.o. ISO 9001 ISO/IEC 27001 GDPR EU AI Act Data stays in the EU

Try it live

A real shop. A real assistant. Ask it anything.

woo.instora.ai is a demo WooCommerce shop — coffee, tea and brewing gear — with the Instora plugin installed. Open the chat in the corner and try, for example:

  • “Which espresso machine do you recommend under €300?”
  • “Add it to my cart.”
  • “How much is shipping and when will it arrive?”
  • “Do you have a fruity whole-bean coffee for espresso?”
Open the demo shop ↗

Demo shop: orders are not shipped and nothing is charged. The shop and the assistant speak Croatian by default — just write in English.

Instora in two minutes: from install to buying in chat, WhatsApp and shipment tracking (Croatian narration).

How it works

From install to the first conversational sale.

  1. One line of code

    Instora drops into your existing shop with a single script tag or a plugin for your platform. No redesign, no migration.

  2. It connects to your catalogue

    Products, variants, prices, stock, shipping and policies sync automatically. Every change in the shop lands immediately, and the full catalogue refreshes every six hours.

  3. It sells in conversation

    The customer asks in plain language, Instora recommends, builds the cart and carries the purchase through to the end.

    Hear the voices of the same engine

Capabilities

An assistant that doesn't just answer — it sells.

Ordering from the conversation

The customer says what they need, Instora recommends, builds the cart and brings them to checkout — no clicking through categories. The whole purchase, one conversation.

A cart that asks first

Adds items, changes quantities, removes them and applies coupons — but only after the customer says “yes”. Payment goes through your existing checkout.

Shipment tracking

“Where is my parcel?” — Instora pulls the order and delivery status and answers on the spot, around the clock.

It recognises a signed-in customer

If the customer is signed in to your shop, Instora works with their session: order history, status, reordering — directly, without hunting through the interface.

More than 10 languages

Croatian, English, German, Italian… Customers write the way they speak — typos and dialect included.

Voices of the same engine

Data stays in the EU

Infrastructure inside the European Union, GDPR and EU AI Act compliant. Your customers' conversations never become somebody else's data.

It knows what the customer is looking at

Instora sees the page the customer is on, the product and variants they are viewing and what's in their cart — and answers in that context, without asking twice.

Web and WhatsApp

The same assistant and the same catalogue on WhatsApp: a recommendation, the price and a link to buy in a single message — for customers who'd rather type than click.

You decide what it may do

Cart actions switch on and off with a single checkbox in the settings. When they're off, Instora only advises and links to the product page.

Found on Google and AI search

The plugin adds structured product data (price, availability, returns) and a Google Merchant feed — so both classic search engines and AI assistants can find you.

Looks like your shop

Colour, logo, greeting, suggested questions and quick links are set in the settings. On mobile the chat opens full screen.

Ready for AI agents Coming soon

Your next customer may not be human. Through WebMCP, AI agents will be able to search and buy in your shop — by the rules you set.

Integrations

It works with the shop you already have.

Instora is a layer on top of your existing shop. Everything you've built stays — theme, catalogue, payments, processes.

WooCommerce

A WordPress plugin and a one-step connection. Products and variants, prices and sales, stock, attributes, shipping zones and shop policies all sync. Changes land immediately, with a full refresh every six hours.

Shopify

Installed from your Shopify admin. The catalogue is pulled through the official API and the widget is injected via a theme extension — your theme stays untouched.

OpenCart

Installed through the Extension Installer. Multi-store and multi-language setups are supported, with a separate catalogue per storefront.

Custom (API)

Custom-built shop? Instora connects over an API with a token: you send the catalogue and content, you get the assistant. No platform requirements.

Pricing

An assistant plan and the Shop module.

Pick a plan by catalogue size and traffic; the Shop module connects it to your products. Cancel monthly, no contract. All prices exclude VAT.

LITE

For a smaller store

€29 + VAT / month

18 October 2026: €29/mo excl. VAT

  • Knowledge pages 300
  • Messages per month 5,000
  • AI assistants 1
  • Administrators 5

Most popular

START

For a growing store

€149 + VAT / month

18 October 2026: €149/mo excl. VAT

  • Knowledge pages 2,000
  • Messages per month 50,000
  • AI assistants 3
  • Administrators 20

PRO

For large catalogues

€299 + VAT / month

18 October 2026: €299/mo excl. VAT

  • Knowledge pages Unlimited
  • Messages per month 100,000
  • AI assistants 10
  • Administrators 50

Shop module — AI assistant in the store

Catalogue, variants and stock, product recommendations and continuous sync with your store. Added on top of a plan.

€49 + VAT / month

18 October 2026: €49/mo excl. VAT

Store connection

Setting up the WooCommerce, OpenCart or Shopify plugin, the first catalogue import and an answer check.

€290 + VAT one-time

18 October 2026: €290 excl. VAT

Message overage: €5 + VAT per 1,000 messages — the assistant never stops. Several stores or a custom deal? Enterprise by agreement — get in touch.

Price list (CSV) · XML

The same engine, proven in the field.

Instora runs on the same system as KomunalAI — the platform used by Croatian utility companies and local government. There, accuracy and data protection are a requirement, not an option. We bring that same standard to online retail.

Visit komunalai.hr

Frequently asked

What people ask before the demo.

How long does the install take?

One line of code or a plugin for your platform, then connecting the catalogue. Typically the same day — no shop redesign and no data migration.

Will customers know they're talking to an AI?

Yes. Instora introduces itself clearly as an AI assistant, in line with Article 50 of the EU AI Act. In practice this builds trust rather than breaking it — the customer knows what they're talking to and what to expect.

What about customer data?

The infrastructure sits inside the European Union, under GDPR and ISO/IEC 27001. Your shop's data stays your shop's data — it isn't used for anyone else's purposes and isn't passed on.

Does it work with our custom shop?

Yes, through the API integration. Your shop connects with a token and sends catalogue, content and order data; everything else behaves exactly as it does on the packaged platforms.

What does it cost?

Prices are public — the plans and the Shop module are listed above, under Prices. For your first shop we offer a pilot: we set the assistant up on your catalogue, then you decide.

Your shop already has customers asking. Give them someone who answers.

Leave your details and we'll come back with a demo slot — on your catalogue, not on a generic demo store.

Listen to the voices and pick your AI assistant — no sign-up needed

We use your details only to arrange the demo.